Human Nature

Creative + Art Direction

This jacket concept harmoniously merges the human spine with a plant vine, symbolizing the profound connection between humans and nature. The personalized touch of hand painted designs, including the wearer's birth year, enhances its uniqueness. Known as the "Tatted Jacket" the strategy revolved around creating wearable art akin to tattoos but without the permanence, thus reducing risk. The limited availability added an exclusive appeal, and the campaign's successful launch garnered impressive engagement, including 165,000 likes on Twitter and over 9,000,000 impressions across multiple platforms.